An efficient traffic management strategy is a key to success
Any web project targets online success. When creating a new web service, communication plan is as important as design and technical setup.
Traffic management is focused on bringing as many targeted visitors as possible on a website. To do so, you need to first define goals, then set up a fitting strategy using online marketing and communication tools.
SEO (Search Engine Optimization)
SEO is the art of targetting good ranking in search engines results. Many Internet users use search engines (like Google or Bing) as a primary information source.
Search engines use relevance algorythms to sort webpages for a given keyword sentence. SEO means understanding some of the criteria involved and organizing the information to highlight relevant or important wording. You cannot artificially enhance your ranking, but you can use web structure norms to clearly highlight a site's them and content, increasing the visibility in search engines.
Web Communication and Strategy
A website's traffic and visibility are also increased through written communication. Blogs, forums and social networks are powerful information sources.
These supports can be efficient communication tools that quickly increase online visibility. From answering to clients on forums and blogs to developing dedicated application, ther are many ways to take advantage of social networks.
The best way to quickly get targetted traffic is online advertising (banners, sponsored links like Google Adwords, affiliation). The Internet as a communication media is interesting because it reaches almost anyone, and also gives numerous and accurate information about visitors (time spent, pages viewed, tools used). This feedback makes it possible to optimize advertising, thus decreasing client acquisition cost.
Mailings and Newsletters
Newsletters can be very effective to reach an audience. To obtain good results, you needs to setup the template with care, giving a clear message and being compliant to various reading supports (websites like Gmail or Yahoo, softwares like Outlook or Thunderbird, mobiles and PDAs).
A good technical sending platform will limit the chances to end up in the spam folder. A good choice of address database will allow to communicate with potential customers.